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2023 Advertising Options & Rates

YOUR ADVERTISING OPTIONS FOR 2023!

AD TYPE  (CLICK ad type or scroll down for full details)
 HIRING URGENCY IDEAL FOR
Today’s Featured Opportunity Listing High, Immediate
  • Steady, sustained influx of applicants through the duration of the ad run
  • Building brand recognition
Home Page Banner Ads Low-Med, Steady
  • On-going hiring, steady applicant stream
  • Sustained exposure to returning and new visitors
  • Building brand recognition
Sponsored Post High, Immediate
  • Largest influx of applicants over a 2-3 day period, then a slower, steady stream for another 7-10 days
  • Building brand recognition
Solo Email Blasts High, Immediate
  • Largest influx of applicants over a 2-3 day period
  • Building brand recognition
Facebook Live Exclusive Event High, Immediate
  • Largest influx of applicants over a 2-3 day period; then a slower, steady stream for another 2-3 months, Sustained exposure to returning and new visitors
  • Building brand recognition
  • Interfacing with RRR followers in a trusted environment
  • Opportunities to build deep knowledge of your opportunities and ensure accuracy of
  • information through on-going Q&A on the RRR Facebook page
Push Notifications High, Immediate
  • Largest influx of applicants over a 1-day period
  • Building brand recognition
Banner & Text Ad in Daily Email Newsletter Med – High
  • Sustained influx of applicants over a one-week period
  • Building brand recognition
PRE-PAID A LA CARTE AD ACCOUNT Gives You Ad Fluidity and Discounts Up to 33%
 Low, Med, High as needed
  • Setting your budget now, selecting the ads you need as you need them
  • Get OUR BEST DISCOUNTS – Up to 33% ($10,890 in FREE advertising)

TODAY’S FEATURED OPPORTUNITY LISTING – Averages 90K views per week

  • Each week day, Rat Race Rebellion posts a list of curated work from home jobs that is viewed at least 90,000 times each week.
  • You can now place your ad at the TOP of the list in our highlighted “Today’s Featured Opportunities” section.
  • These showcase listings are available in one-week, two-week, and one-month increments and are an ideal way to draw attention to the job listings you are working to fill quickly!
  • Each listing can consist of up to 400 characters
  • Each listing can contain up to two URLs
  • A company can place up to two listings at a time in the Today’s Featured Opportunities section
  • Your position in the section is determined on a first-come, first served basis with the first ad purchased posting to the top of the list. When that ad expires, the next ad will assume the top position

 

FEATURED OPPORTUNITY LISTINGS:

One-Week Feature Listing: $275

Two-Week Feature Listing: $475

One-Month Featured Listing: $775

 

 

HOME PAGE BANNER ADS – Averages 300K+ page views per month

  • home page adsAll banner ads on the Rat Race Rebellion Home Page appear in the upper and lower “FEATURED OPPORTUNITIES” section in the right column of page.
  • The ad position (i.e., HP1, HP2, HP3, etc.) indicates, in descending numerical order, a banner’s spot in the Featured Opportunities section, with “1” being at the top and others in descending numerical order.
  • Banners HP1 – HP8 appear in the upper Featured Opportunities section
  • Banners HP9 – HP16 appear in the lower Featured Opportunities section
  • All single-banner ads measure 234 pixels wide x 60 pixels high.
    • An advertiser may purchase up to three (3) abutting ad positions to accommodate a larger banner ad. (Two positions will hold a banner ad measuring 234 pixels x 120 pixels; three positions will hold a banner ad measuring 234 pixels x 180 pixels.)
  • Advertisers may (and are encouraged to) swap out their banners periodically with new graphics to catch and keep visitor interests. We do ask that you limit changes to one per month.
  • Banners may be PNG, JPG or GIF. Animated banners are acceptable, but must be created using a timeline technique rather than a still image technique with hundreds of still images. The latter creates large files that slow the loading of the banner and the page.

HOME PAGE BANNER PRICING (pricing is per single-sized banner):

“Upper Section” banners (HP1 – HP8): $900/month or $2,400/quarter

“Lower Section” banners (HP9 – HP16): $500/month or $1,300/quarter

 

— 2023 HOME PAGE BANNER AD AVAILABILITY —
“X” INDICATES THAT THE AD LISTED ON THE LEFT IS ALREADY BOOKED FOR THAT MONTH

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
HP1 X X X X X X X X X X X X
HP2 X X X X X X X X X X X X
HP3 X X X X X X X X X X X X
HP4 X X X X X X X X X X X X
HP5 X X X X X X X X X X X X
HP6 X X X X X X X X X X X X
HP7
HP8
HP9
HP10
HP11
HP12
HP13
HP14
HP15
HP16

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SPONSORED POSTS – Written by RRR or by the client with an RRR lead-in

DESCRIPTION: BOOST YOUR POST WITH THESE ADD-ONS
A full post featuring your company, your opportunities, and your message. A Sponsored Post is featured in the upper-most “pole position” of our home page as well as on our Facebook page and in our email newsletter.

What You Get!
The RRR team will write your full-length post with details provided by you or, if you prefer, you can provide the content and we will write a lead-in (we have a great rapport with our visitors and they know our “tone” and character, so the inclusion of our “voice” is important to the success of the post).
You will, of course, receive a mock-up for your approval before the post is uploaded to the site and distributed to our subscribers.
When your sponsored post goes live, it:
  • Is announced immediately on our Facebook page (250K+ follower);
  • Is announced immediately via Push Notification to our opt-in notification subscribers (92K+);
  • Will go immediately to the top position on our home page where it will remain:
    • until the next post is made and then it will cycle down the page with each successive post until it rolls to the archives, OR, if you select the “PIN TO TOP” add-on, for two full days;
  • Will be promoted either that day or the following business day in our daily email newsletter (distributed to our 430K+ opt-in subscribers) with a link back to the post;
  • Will include a customized image;
  • Will contain share widgets to encourage visitors to send the post to their friends and family

SPONSORED POST PRICING:

$2,500 for service as described above – See ADD-ONS to the right to BOOST your Sponsored Post!
2-DAY “PIN TO TOP” ON RRR HOME PAGE
Keep your Sponsored Post in the upper-most “Pole Position” of the RRR home page for two full days! We’ll “pin” your post so it won’t roll down the page with each new post – ensuring you the TOP SPOT (and the best exposure) for 48 hours!

Home Page Pin

PRICE FOR THIS ADD-ON: $2,000

2-DAY “PIN TO TOP” ON RRR FACEBOOK PAGE

We will pin your Sponsored Post to the top of our active Facebook page for two full days! This will ensure that every visitor to our FB page will see YOUR post first!

PRICE FOR THIS ADD-ON: $1,300

14-DAY “STICKY” IN HOME PAGE “HOT POSTS” SECTION

Keep your Sponsored Post in front of RRR visitors with a Sticky Post in the “Hot Posts” section in the right column of our home page.

PRICE FOR THIS ADD-ON: $975

SPONSORED POST TERMS & LIMITATIONS:

  • First and foremost, we must approve of the opportunity! Our visitors and fans trust us and we work hard to earn that trust. All opportunities will be carefully vetted to ensure they are legitimate and any that are not deemed appropriate for our audience will be declined.
  • We will make no more than two (2) Sponsored Posts each month – making this an opportunity that is limited to 24 per year. This number may be increased at our discretion if it is determined that doing so will not have a negative impact on subscriber opinions, opens and clicks.
  • No more than three (3) Sponsored Posts per company, per year with at least three (3) months in between those posts.
  • When a company has a existing Sponsored Post on our site and wishes to place a new Sponsored Post, we may remove the previous post if it is outdated, or remarkably similar in content to the new post. This will help to ensure our visitors are always being served the freshest version of your information.
  • Post dates are first come, first served so we recommend booking your date(s) as soon as possible.
  • Sponsored Posts must be prepaid without exception. (For advertisers with a quarterly installment agreement for an annual campaign that includes a Sponsored Post, no post will be made if the account is delinquent.)

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SOLO EMAIL BLASTS – Your ad copy to our 400K+ opt-in subscribers

DESCRIPTION: You provide RRR with exactly the content you want our subscribers to have and we’ll send it to their inboxes. You can include images, links, and as much text as you wish.

Key Email Metrics (our open and click-through rates are well over average – just like our subscribers):

  • 430K+ opt-in subscribers at the time of this writing (11/1/21), hundreds of new subscribers every month**
  • Average open rate: 22%
  • Average click-through rate: 16.11%

** We “prune” our list quarterly to remove all subscribers who have not opened any emails in the previous 3-month period. This ensures we’re not sending to “dead” email addresses and/or no-longer-interested persons.

Who are the subscribers?: This includes our opt-in subscribers (individual job seekers) and also redistribution by career development professionals (who assist job seekers in finding jobs) at US military installations across the country, the US Department of State, the Church of Latter day Saints (who have hundreds of Employment Resource Centers across the US), other faith-based organizations, Veteran’s Employment Reps, and organizations like the National MS Society, the NY State Department of Education and many others.

Additionally, we have many producers, writers, and researchers for TV, radio, internet, and print media who subscribe!

SOLO EMAIL BLAST PRICING

$800 for one | $2,250 for three | $4,300 for six | $6,800 for ten

EMAIL BLAST TERMS & LIMITATIONS:

  • All ad copy and images must be provided by the company at least TWO BUSINESS DAYS in advance of the scheduled send date in order to allow time for mock-up and approval process.
  • Send frequency – Advertisers are limited to a maximum of TWO blasts per month with no fewer than 14 days in between blasts. We have discovered that sending more frequently has an adverse impact resulting in (1) fewer clicks per blast, (2) increased unsubscribe rates, and (3) email being marked as “spam” by the recipient.
  • All Email Blasts purchased for 2023 must be used by December 31, 2023. For this reason, it is better to purchase only the inventory you know you will use. Don’t worry though, if you need more during the year, we’ll make sure you get them at the rate extended to you at the time of the original purchase. (For example, if you purchased 10 blasts for $6,800 and you need to add six more blasts during the year, those blasts will be billed at a price of $680 each.)

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FACEBOOK LIVE EXCLUSIVE EVENT – Broadcast your message live to our 265K+ Facebook followers

DESCRIPTION: This is our newest advertising option and it’s amazing as gives clients their best, most intimate interaction opportunity with job seekers! A Facebook Live Exclusive Event enables a rep from your company to address our Facebook followers via live broadcast and to see their comments in real-time so you can answer their questions immediately!

  • Featuring one or two spokespersons from the company
  • For a duration of up to one (1) hour
  • Live Events are in an “Interview” style, in which Chris Durst will be on air with the company rep and will facilitate an interview of pre-arranged questions.

Included:

  • Daily promotion to 265K+ Facebook followers on Rat Race Rebellion’s main Facebook page – as well as in our daily email newsletter to 400K+ opt-in subscribers
  • Interview Style: collaboration with Chris Durst on questions in advance of the Event; full-broadcast on-air appearance with Chris as the interviewer
  • Practice run(s) for audio and visual checks in advance of the Event
  • A recording of the Live event will remain on the RRR Facebook page for post-event viewing for a period of at least four months (the advertiser may request removal of the video before that time if they are no longer promoting the opportunities covered in the video)
  • Full access by the company to the comments associated with the Live broadcast so that they may interact with visitors and answer questions when needed.

FACEBOOK LIVE EXCLUSIVE EVENT PRICING

$2,500 per event

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PUSH NOTIFICATIONS – When you need applicants NOW, our Push Notifications reach 146K+ via pop-up on their cell and computer

DESCRIPTION: Rat Race Rebellion uses OneSignal to send “Push Notifications” to those 146K+ people who have opted in to receive alerts from us. These push notifications go directly to subscribers via a pop-up on their cell phone, as well as popping up when they open their browser.

Push Notifications are a quick CALL TO ACTION that consists of a graphic (1024×512 pixels), a short messages (not more than 95 characters is best), and a hyperlink to the web page of your choice.

Leverage this impactful image-text combo to get the recipient to click – directing them to the URL you provide for full details.

Rat Race Rebellion sends only one (1) Push Notifications for Advertisers per week. This ensures our subscribers will not develop “notification fatigue” and helps to keep the click-throughs high!

PUSH NOTIFICATION AD TERMS & LIMITATIONS:

  • All ad copy and images must be provided by the advertising company at least TWO BUSINESS DAYS in advance of the scheduled send date in order to guarantee and on-time send.
  • Send frequency – Advertisers are limited to a maximum of one Push Notification every eight weeks.

PUSH NOTIFICATION PRICING

$575 per Push Notification sent

BANNER / TEXT AD IN RRR DAILY EMAIL NEWSLETTER

DESCRIPTION: Every business day, we send out our Daily Email Newsletter email announcing the posting of the day’s newest handpicked job leads and a recap of the previous day’s posts. This post goes out to our 400K+ opt-in subscribers.

For the duration of your campaign, your ad will appear in every Daily Email directly below the date and before our written content. (As indicated by the red block in the image to the right.) So, for a 1-week campaign, your ad will be sent FIVE times to our over 400K+ subscribers. It’s a great way to build brand recognition!

Place a 468 x 60 pixel banner and up to 100 characters in this space.

DAILY EMAIL NEWSLETTER AD TERMS & LIMITATIONS:

  • Advertisers are limited to one week per month in this ad position.
  • All artwork and/or text will be provided by the advertiser.
  • Advertisers may make one swap if they wish to “split” the week. For example, they may wish to run a banner ad for three days and then a text ad for the remaining three days.

1-WEEK RUN OF BANNER/TEXT AD IN DAILY NEWSLETTER

$650/week; $1,750/3 weeks; $6,500 for 12 (one week per month, every month, for the full year)

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PRE-PAID A LA CARTE AD CAMPAIGN ACCOUNTS – The most flexibility and the biggest savings!

In response to client requests, we also offer a means for you to lock in your ad budget without having to lock in your advertising choices.

Setting up a Pre-Paid A La Carte Ad Campaign Account could be ideal for you if:

  • You need to submit your advertising budget request for 2023, but you don’t know what you’ll need for ads throughout year
  • Your hiring needs fluctuate throughout the year — going from “we’re good” to “we need 200 people by next week” — it can be difficult to determine which ads will best suit your needs ahead of time
  • Your company’s funds approval process slows you down when you need to act quickly

HOW IT WORKS:

  1. You select the A La Carte Ad Campaign that works best for your needs and budget.
  2. RRR will invoice you for your selection and, once paid, we’ll start a account reflecting the amount of your credit balance.
  3. You’ll be able to order ads as-needed, including Solo Email Blasts, Sponsored Posts, Facebook Live Events, Banner/Text Ads in the RRR Daily Email Newsletter and, if/when available, Banner Ads.
  4. The cost of the ad ordered, less the discount according to your campaign selection, will be deducted from your credit.
  5. RRR will issue an updated account balance after each ad purchase so you will always know how much of your budget remains.
PICK YOUR CAMPAIGN PRE-PAY THIS MUCH
 FOR ADS VALUING THIS MUCH!
A La Carte Ad Campaign #1 Ad Discount Rate: 10%
 $5,000 $5,500
A La Carte Ad Campaign #2 Ad Discount Rate: 15%
 10,000 11,500
A La Carte Ad Campaign #3 Ad Discount Rate: 20%
 15,000 18,000
A La Carte Ad Campaign #4 Ad Discount Rate: 28%
 20,000 25,600
“33 for 33” A La Carte Ad Campaign Ad Discount Rate: 33%
 33,000 43,890

A LA CARTE AD CAMPAIGN TERMS & LIMITATIONS:

  • All ads are available on a first come, first served basis
  • All terms for each ad type apply to A La Carte Ad Campaign purchases
  • A La Carte Ad Campaign funds are non-refundable and must be used by December 31, 2023. For this reason, it is better to invest a campaign you are confident you will exhaust.
  • If you exhaust your funds and wish to purchase individual ads, RRR will extend the discount rate across all other ads purchased during the same calendar year.

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FOR QUESTIONS OR TO PLACE YOUR AD ORDER, PLEASE CONTACT CHRIS DURST DIRECTLY AT [email protected] with your “WISH LIST” and she’ll send you a price quote.

Or, if you prefer to chat by phone, call her directly at (860) 933-1471.