by Rat Race Rebellion June 17, 2026
About DraftKings
DraftKings Inc. is a leading digital sports entertainment and gaming company that is revolutionizing the way fans engage with sports. Founded in 2012 and headquartered in Boston, DraftKings offers a range of products including daily fantasy sports, sports betting, and online casino games. With a commitment to responsibly creating the world’s favorite games and betting experiences, DraftKings continues to innovate and expand its global presence.
This is a full-time, remote position offering flexibility in work hours to accommodate a dynamic and fast-paced environment. Employees may be required to obtain a gaming license, depending on their role and location, with guidance provided through the process.
What Your Day Will Look Like
As an ASO Specialist, you will execute App Store Optimization initiatives, update metadata, and conduct keyword research. Collaborating with cross-functional teams, you’ll analyze performance metrics and support A/B testing efforts. Additionally, you’ll maintain app store listings, monitor industry trends, and provide actionable recommendations to enhance the visibility and growth of DraftKings’ mobile apps.
Responsibilities & Expectations
- Execute Initiatives: Manage app optimization projects
- Conduct Research: Analyze keywords and competitors
- Support Testing: Manage A/B tests for app listings
- Analyze Metrics: Evaluate installs and conversion rates
- Collaborate Teams: Work with creative and marketing teams
Relevant Experience & Skills Required
- Education Requirements: Bachelor’s degree required
- Experience Level: 3+ years in ASO
- Platform Proficiency: App Store Connect, Google Play Console
- Analytical Skills: Strong data analysis capabilities
- Communication Skills: Excellent written and verbal skills
Compensation & Benefits
The compensation for this role is $89,600 – $112,000/yr..
Before You Apply: Resume Tips for this ATS
Because you are applying directly through the employer’s Applicant Tracking System, your resume needs to be optimized for their software:
- Make sure the words “App Store Optimization,” “A/B Testing,” and “Keyword Research” appear in your past experience if applicable.
- Highlight any specific experience you have with App Store Connect.
- Ensure your resume clearly states that you are looking for Full-Time work, so the recruiter knows you are aligned with the role.
